Live Selling: The Key to Getting More Online Sales This Year

Live selling is when online retailers showcase their products via a live stream on social media or streaming platforms, such as Facebook, Instagram, TikTok, YouTube, or Twitch. Also referred to as live commerce, live selling has grown by 76% in the past few years. More people are tuning into their favorite online stores and creators to see products in real-time. In fact, some businesses use live commerce as their primary sales channel.